Choose the most specific primary category that matches what guests mainly come for (e.g., Pizza restaurant, not just Restaurant). Add 2-4 relevant secondary categories to cover key services (e.g., Italian restaurant, Delivery service, Takeout restaurant). Avoid anything you don't actually offer.

NFC review cards use near-field communication technology to direct customers to your Google Business profile for reviews. They are allowed by Google as long as you don't incentivize or filter reviews, and you follow Google's review policies.

Revenue estimates are calculated based on customer actions like calls, direction requests, and website visits from your Google Business profile, combined with industry conversion rates. Accuracy varies but provides a good baseline for measuring local SEO impact.

Post 2-3 times per week with a mix of: product/service highlights, behind-the-scenes content, customer testimonials, special offers, and event announcements. Use high-quality images and include relevant keywords naturally.

Respond professionally and promptly. Acknowledge their concern, apologize for their experience, offer to resolve the issue offline, and provide contact information. Keep it brief, don't get defensive, and show other potential customers you care about service quality.

Focus on: 1) Your main service + location (e.g., 'pizza downtown'), 2) Your business name, 3) Competitor names, 4) Category + 'near me', and 5) Service + neighborhood name. Track rankings monthly and adjust based on search volume and competition.